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the winning project | Counternatures. the genealogies of augmented domesticity

Counternatures. the genealogies of augmented domesticity

Pedro Pitarch, Madrid (ES)

The project Counternatures examines the question of how tension and interaction between public and private spaces, which have formed our surroundings for centuries, are currently developing. In today’s city, increasingly also shaped by digital worlds, the borders of urbanity and domesticity are blurring. Various spheres of space usage stand next to each other contrapuntally, forming so-called counternatures.

This changes the functional attributions of architecture, allowing new residential typologies to arise. Architecture is no longer consumed, instead becoming a place where such counternatures are incessantly produced, constantly constructed as part of daily life after the digital revolution. Buildings must do justice to these different requirements, as houses suddenly become home to parts of the public sphere: the broadcasting of a concert turns the living room into an auditorium, the bedroom becomes a stadium through live transmission of the football finals or online games. The hallway is transformed into a catwalk from where fashion tips are shared with followers and the kitchen into a market where a pop-up store might set up temporarily, the dining room becomes a conference hall, the cabinet a museum of private artefacts and an artist’s studio. Both domestic and urban spaces thus house new areas in which the possibilities of social relations are used in previously unknown ways.

Jury Statement

Revelling in the story-telling aspect of his work, Pedro Pitarch has profoundly examined the effects of the digital revolution on human existence, on daily life and the “apartment”. He reflects upon the dissolution of the borders between real and virtual worlds, offering an inspiring compendium for an open design of the future of humanity. Despite the complexity of his considerations, he has designed a stringent, holistic concept combining technological open-mindedness with a humanistic approach. In its reflection of historical models for the future, it opens up spaces in which the future can be imagined enthusiastically and constructively.

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